Keep the handover usable
Agree access, content responsibilities and the materials the team needs to maintain the site. Third-party subscriptions and ongoing support are not automatically part of every build.
Your next website might explain a service, sell a catalogue or do both. For Birmingham businesses, we plan the platform around editing, payments, fulfilment and ownership—not just how the first screen looks.
UK-wide remote delivery. No Birmingham office or local client relationship is implied.


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WordPress web design and ecommerce development solve related but different needs. These are starting points for a scope discussion, not a claim that one platform is always the best choice.
| Approach | Useful starting point | Confirm before build |
|---|---|---|
| WordPress | A service-led website where the team needs an established content-editing workflow. WooCommerce can add commerce where that approach suits the requirements. | Editing responsibilities, hosting, extensions, licences, update care and the actual catalogue or form journeys. |
| Shopify | A hosted ecommerce approach with a catalogue, checkout and store-management workflow. | Product data, delivery rules, payments, app dependencies and the platform charges that remain separate from the build. |
| Bespoke build | A custom Laravel or React interface when the business requirement cannot reasonably fit the agreed platform tools. | Data ownership, APIs, permissions, acceptance tests and who maintains each custom component after handover. |
For an online shop, the catalogue is only the beginning. The agreed acceptance checks should cover what a customer sees and what the business receives.
The public Xapner Ecommerce Demo is a discussion aid for store journeys. It is a demonstration—not proof of a Birmingham merchant deployment, sales performance or a specific payment integration.
For your build, the accepted scope must identify the real catalogue, platform, payment provider and operational responsibilities.
Agree access, content responsibilities and the materials the team needs to maintain the site. Third-party subscriptions and ongoing support are not automatically part of every build.
Separate a working website from an ongoing marketing programme. SEO, paid campaigns and conversion measurement need agreed goals and appropriate tracking, not an automatic revenue promise.
Alif Meem Fragrances is an existing Xapner ecommerce website with product categories and a responsive shopping journey. It complements the demonstration with public client work; it is not presented as a Birmingham merchant or as evidence of a specific platform.
Use a real product from your catalogue when discussing WordPress, WooCommerce or another ecommerce approach. Its options, delivery constraints and editing needs are more useful than choosing software from a feature list.
Tell us the current site, intended platform, products or service pages, integrations and the team who will run it. Use the form below to start a scope discussion before committing to a platform or migration.