PPC strategy for London and UK businesses
Campaign planning starts with the commercial goal, target locations, suitable audiences, available budget, landing pages and measurable conversion actions—not a promise of unsupported results.
PPC & Google Ads Management for London & UK Businesses
We plan, build and manage PPC campaigns for businesses across London and the UK, with clear scope across Search, Shopping, Performance Max, Display, YouTube and remarketing.
The challenge
The problem PPC and Google Ads Management solves
PPC and Google Ads management for London and UK businesses, covering campaign setup, conversion tracking, search-term control, optimisation and reporting.
Our approach
Effective PPC management connects commercial goals, reliable measurement, suitable campaign types, useful landing pages and ongoing optimisation. We keep its management fee separate from advertising spend, works inside an agreed scope and reports on the conversion actions and business signals the account can measure.
PPC and Google Ads capabilities
Focused delivery around your goals, channels and measurement
Google Search campaigns
Search campaigns can target relevant queries with agreed keywords, advert groups, copy, extensions and landing pages, followed by search-term review and negative-keyword management.
Google Shopping campaigns
Where a suitable ecommerce catalogue and Merchant Center setup exist, we can coordinate Shopping campaigns, product-group structure and feed-led campaign requirements within scope.
Performance Max
Performance Max can be used when the objective, assets, product or conversion data and available reporting make it suitable. It is not treated as the automatic choice for every account.
Display, YouTube and remarketing
Display, YouTube and remarketing can support awareness or re-engagement when the audience, creative, consent and measurement setup justify those campaign types.
Keyword, search-term and audience management
Research informs the initial structure, while ongoing search-term, negative-keyword and audience reviews help reduce irrelevant delivery and identify useful opportunities.
Conversion tracking and measurement
We review the agreed conversion actions and available Google Ads, Analytics and Tag Manager setup before using reported activity to guide optimisation. Tracking accuracy depends on implementation, consent and platform data.
Bidding and campaign optimisation
Bids, budgets, targeting, adverts, assets and campaign settings are reviewed against the agreed objectives and the volume and quality of available data.
Landing-page coordination
PPC cannot compensate for an unclear or unsuitable destination. We can identify landing-page issues and coordinate separately scoped website changes where appropriate.
Reporting and responsible scaling
Reporting explains activity against agreed conversion signals and campaign scope. Budget or campaign expansion is considered only when the available evidence and business capacity support it.
Packages
Choose a practical starting point
Google Ads Starter
Custom quote
- One agreed campaign
- One suitable campaign type
- Agreed ad groups and targeting
- Up to three ad-copy variations
- Conversion tracking review
- Fortnightly optimisation
- Monthly reporting
- Landing-page recommendations
Scope details
You provide: Provide required access, accurate content and approvals by the agreed deadlines.
Support: Fortnightly optimisation and monthly reporting.
Revisions: One consolidated review round unless the package states otherwise.
Limits: One campaign, One agreed campaign type, Up to three ad-copy variations, Advertising spend is separate
Reporting: Monthly report.
Timeline: Starts after scope, access, content and approvals are complete; the delivery schedule is confirmed in writing.
Ownership: The client owns approved bespoke deliverables after full payment, subject to third-party platform, software and asset licences.
Google Ads Growth
Custom quote
- Up to three agreed campaigns
- Search, Display, YouTube or Performance Max where suitable
- Expanded ad-group and audience scope
- Up to six ad-copy or creative variations
- Conversion tracking
- Weekly optimisation
- Monthly reporting
- Landing-page recommendations
Scope details
You provide: Provide required access, accurate content and approvals by the agreed deadlines.
Support: Weekly optimisation and monthly reporting.
Revisions: One consolidated review round unless the package states otherwise.
Limits: Up to three campaigns, Up to six ad-copy or creative variations, Agreed channel scope, Advertising spend is separate
Reporting: Monthly report with the detail and review frequency stated in the package.
Timeline: Starts after scope, access, content and approvals are complete; the delivery schedule is confirmed in writing.
Ownership: The client owns approved bespoke deliverables after full payment, subject to third-party platform, software and asset licences.
Google Ads Scale
Custom quote
- Up to six agreed campaigns
- Expanded channel and targeting scope
- Up to twelve ad-copy or creative variations
- Remarketing where suitable
- Conversion tracking
- Priority weekly optimisation
- Detailed monthly reporting
- Landing-page recommendations
Scope details
You provide: Provide required access, accurate content and approvals by the agreed deadlines.
Support: Priority weekly optimisation and detailed monthly reporting.
Revisions: One consolidated review round unless the package states otherwise.
Limits: Up to six campaigns, Up to twelve ad-copy or creative variations, Agreed channel scope, Advertising spend is separate
Reporting: Monthly report with the detail and review frequency stated in the package.
Timeline: Starts after scope, access, content and approvals are complete; the delivery schedule is confirmed in writing.
Ownership: The client owns approved bespoke deliverables after full payment, subject to third-party platform, software and asset licences.
Approved commitments
Guaranteed revenue growth
Scope: Applies only to the related service and agreed written scope.
Conditions: Subject to the client responsibilities and conditions in the applicable agreement.
Read the applicable TermsWhat's included
- PPC strategy and campaign planning
- Google Search Ads
- Google Shopping Ads
- Performance Max where suitable
- Google Display Ads
- YouTube Ads
- Remarketing where suitable
- Keyword and audience research
- Search-term and negative-keyword management
- Conversion tracking review
- Bidding and campaign optimisation
- Landing-page coordination
- Advert and asset testing within scope
- Performance reporting
Suitable for
- Small businesses needing focused digital support
Platforms and tools we work with
- Google Ads
- Google Analytics 4
- Google Tag Manager
- YouTube
What is not included
Listed so there are no surprises at invoice stage. Anything here can usually still be arranged — it is quoted separately rather than assumed.
- Advertising spend
- Landing-page rebuilds unless included
- Merchant Center remediation outside scope
- Third-party feed or tracking tools
Typical timeline
Launch timing depends on account access, tracking readiness, landing pages, product feeds, approvals and package scope. We confirm the setup plan and launch sequence after discovery; Google review and policy approval remain outside our control.
Ownership and handover
The client retains ownership and administrative access to the Google Ads account, campaigns and agreed bespoke assets after full payment, subject to Google’s platform terms and any third-party licences.
Delivery
How this usually runs
01
Discovery and goals
Confirm the offer, commercial objective, target locations, customers, advertising budget and package scope.
02
Tracking review
Review agreed conversion actions, account access, consent, Analytics and Tag Manager implementation before relying on performance data.
03
Keyword and audience research
Research suitable queries, negatives, audiences, competitors and campaign types for the approved scope.
04
Campaign build
Prepare campaign structure, targeting, adverts, assets, budgets and landing-page destinations for approval.
05
Launch
Complete final account, billing, policy and measurement checks, then launch the approved campaigns.
06
Optimisation
Review search terms, negatives, bids, budgets, targeting, assets and measured conversion signals at the package frequency.
07
Reporting and scaling
Report clearly on delivery and agreed outcomes, then recommend controlled tests or expansion where the evidence supports them.
Quick enquiry
Short project brief
We aim to reply within one business day.
Questions about ppc and google ads management
How much does PPC management cost?+
our existing Google Ads packages use custom quotes because cost depends on campaign count, channels, markets, tracking, feed requirements and optimisation scope. Advertising spend is paid separately to Google.
What advertising budget should I start with?+
The appropriate budget depends on the market, location, likely click costs, conversion journey and the amount of useful data needed. We review these factors before recommending a starting range; management fees remain separate.
What is the difference between Google Ads and SEO?+
Google Ads pays for eligible advertising placements and can begin generating traffic after approved campaigns launch. SEO focuses on improving organic visibility over time. They are separate services and can be coordinated where appropriate.
How quickly can campaigns launch?+
Timing depends on access, billing, tracking, landing pages, feeds, creative, approvals and Google policy review. We confirm the setup sequence after discovery rather than promising a fixed launch time.
Do you manage Search, Shopping, Performance Max and YouTube?+
Yes, where those campaign types suit the goal and account. Display and remarketing can also be included when the available audience, creative, consent and measurement support them.
Who owns the Google Ads account?+
The client retains ownership and administrative access to the Google Ads account. We work through appropriate access and does not make account ownership conditional on continued management.
How is PPC performance measured?+
Measurement uses the agreed conversion actions and relevant business signals available through the account and connected tools. Reports distinguish advertising spend from our fee and avoid unsupported revenue or ROAS claims.
Is your PPC management available to London advertisers?+
Yes. We provide PPC management for businesses across London and the wider UK through an agreed remote or project-specific arrangement. This page does not represent a London office.
Relevant proof
Selected work and results
Public projects and approved campaign results relevant to this service.
Google Ads campaign
Local Refrigeration & HVAC
Dallas, Texas · 90 days
184Leads
Lead-generation campaign for a local refrigeration and HVAC business.
$45.65CPL
15.1%Conversion rate
$8,400Ad spend
1,215Clicks
+130%Emergency dispatch calls
Google Ads campaign
Gerson & Schwartz Accident & Injury Lawyers
Miami, Florida · Six months
112Qualified inquiries/month
Qualified case-enquiry acquisition for a Miami personal-injury law firm.
$129.46CPA
9.4%Conversion rate
$14,500Monthly spend
+45%Signed retainers vs previous agency
Google Ads campaign
Smile Designers Cosmetic Dentistry
San Diego, California · 60 days
68Consultation leads
Consultation-lead campaign for a cosmetic dentistry practice.
$61.76CPL
845Clicks
$4,200Spend
$45K+Attributed revenue pipeline
Google Ads campaign
Emergency plumbing service, London
London, UK · Six months, 2026
810Qualified emergency call-outs
Emergency call-out acquisition for a London plumbing business. The client's name is withheld at their request for competitive reasons; the figures are approved for publication.
£17.77Cost per lead, down from £45.00
14.8%Clicks converting to a call or booking
£14,400Total ad spend over six months
Next step
Ready to start with PPC and Google Ads Management?
Share your goals and we will recommend a practical scope, timeline and next step.
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