Xapner

Google Ads and Google Marketing

Search, YouTube, Display, remarketing and Performance Max campaign management where suitable.

The challenge

Search, YouTube, Display, remarketing and Performance Max campaign management where suitable.

How Xapner approaches it

Xapner plans and manages suitable Google campaigns with conversion tracking, testing and clear separation between management fees and advertising spend.

What is included

  • Google Search Ads
  • YouTube Ads
  • Google Display Ads
  • Google Shopping Ads
  • Performance Max where suitable
  • Campaign setup
  • Keyword research
  • Advert creation
  • Conversion tracking
  • Campaign monitoring
  • Search-term review
  • Negative keyword management
  • Testing
  • Optimisation
  • Monthly reporting

What is not included

  • Advertising spend\nLanding-page rebuilds unless included\nMerchant Center remediation outside scope\nThird-party feed or tracking tools

Typical delivery

  1. Access and measurement. Confirm advertiser access, billing, landing pages and measurable conversions.
  2. Campaign plan. Agree channels, location, audience, budget and package scope.
  3. Build and launch. Prepare campaigns, adverts, targeting and tracking for approval.
  4. Optimise and report. Review search terms, negatives, creative and conversion performance.

Typical timeline

Timing is confirmed after access, content, approvals and package scope are agreed.

Ownership and handover

The client owns approved bespoke deliverables after full payment, subject to third-party platform and asset licences.

Questions about this service

Is ad spend included?

No. Advertising spend is paid separately to Google and is not part of Xapner’s management fee.

What does guaranteed revenue growth cover?

The baseline, timeframe, tracked revenue events, package scope, responsibilities and remedy must be agreed in writing.

Next step

Compare the published GBP starting points on the pricing page, see related builds on the work page, or start a brief describing your goal, deadline and any systems that must connect. Xapner replies with a practical next step rather than an automatic quotation.