Paid social strategy
Strategy connects the offer, objective, audience, creative, landing journey, budget and measurable conversion actions.
Paid Social Advertising for London & UK Businesses
We plan and manage paid social campaigns for businesses across London and the UK, with agreed audiences, creative, measurement, optimisation and separate media spend.
The challenge
The problem Social Media Advertising solves
Paid social and social media marketing campaigns for London and UK businesses across suitable platforms, audiences and conversion objectives.
Our approach
Paid social work starts with a measurable objective, suitable offer, audience, creative scope, landing journey and advertising budget. We keep campaign management distinct from organic calendars and community management.
Service capabilities
Focused delivery around your goals, channels and measurement
Meta, Facebook and Instagram Ads
Campaigns can cover suitable Meta placements and objectives with agreed audience, creative and measurement scope.
TikTok and LinkedIn Ads
These platforms can be included where audience fit, advertiser access, creative format and available budget justify them.
Audience targeting and retargeting
We plan available audience signals and consent-aware retargeting without claiming unsupported targeting capabilities.
Lead generation and conversion campaigns
Campaign setup can support eligible lead or conversion objectives, with destination, tracking and follow-up responsibilities agreed before launch.
Creative testing and optimisation
Approved variations can be tested within package limits, followed by review of delivery and agreed conversion signals.
Measurement and reporting
Reports separate media spend from management fees and use the performance information platforms and tracking can genuinely provide.
Packages
Choose a practical starting point
Social Ads Starter
Custom quote
- One agreed advertising platform
- One campaign
- Up to three ad variations
- Audience setup
- Tracking review
- Fortnightly optimisation
- Monthly report
Scope details
You provide: Provide required access, accurate content and approvals by the agreed deadlines.
Support: Fortnightly optimisation and monthly reporting.
Revisions: The consolidated revision allowance is defined in the package limits.
Limits: One platform, One campaign, Up to three ad variations, Advertising spend is separate
Reporting: Monthly report.
Timeline: Starts after scope, access, content and approvals are complete; the delivery schedule is confirmed in writing.
Ownership: The client owns approved bespoke deliverables after full payment, subject to third-party platform, software and asset licences.
Social Ads Growth
Custom quote
- Up to two advertising platforms
- Up to three campaigns
- Up to six ad variations
- Audience and retargeting setup where suitable
- Tracking setup
- Weekly optimisation
- Monthly report
Scope details
You provide: Provide required access, accurate content and approvals by the agreed deadlines.
Support: Weekly optimisation and monthly reporting.
Revisions: The consolidated revision allowance is defined in the package limits.
Limits: Up to two platforms, Up to three campaigns, Up to six ad variations, Advertising spend is separate
Reporting: Monthly report with the detail and review frequency stated in the package.
Timeline: Starts after scope, access, content and approvals are complete; the delivery schedule is confirmed in writing.
Ownership: The client owns approved bespoke deliverables after full payment, subject to third-party platform, software and asset licences.
Social Ads Scale
Custom quote
- Up to three advertising platforms
- Up to six campaigns
- Up to twelve ad variations
- Expanded audience testing
- Tracking setup
- Priority weekly optimisation
- Detailed monthly report
Scope details
You provide: Provide required access, accurate content and approvals by the agreed deadlines.
Support: Priority weekly optimisation and detailed monthly reporting.
Revisions: The consolidated revision allowance is defined in the package limits.
Limits: Up to three platforms, Up to six campaigns, Up to twelve ad variations, Advertising spend is separate
Reporting: Monthly report with the detail and review frequency stated in the package.
Timeline: Starts after scope, access, content and approvals are complete; the delivery schedule is confirmed in writing.
Ownership: The client owns approved bespoke deliverables after full payment, subject to third-party platform, software and asset licences.
Approved commitments
100% guaranteed marketing results
Scope: Applies only to the related service and agreed written scope.
Conditions: Subject to the client responsibilities and conditions in the applicable agreement.
Read the applicable TermsWhat's included
- Paid social strategy
- Campaign and account setup
- Audience research and targeting
- Meta Ads
- Facebook and Instagram Ads
- TikTok Ads
- LinkedIn Ads
- Lead and conversion campaigns
- Retargeting where suitable
- Creative testing
- Conversion tracking review
- Optimisation and reporting
Suitable for
- Small businesses needing focused digital support
Platforms and tools we work with
- Facebook Ads
- Instagram Ads
- TikTok Ads
- LinkedIn Ads
- YouTube Ads
- Pinterest Ads
- Snapchat Ads
What is not included
Listed so there are no surprises at invoice stage. Anything here can usually still be arranged — it is quoted separately rather than assumed.
- Advertising spend
- Influencer or creator fees
- Landing-page development unless included
- Unapproved or restricted offers
Typical timeline
Launch timing depends on advertiser access, billing, tracking, landing pages, creative approval and platform review. Platform approval, delivery and performance are not guaranteed.
Ownership and handover
The client retains ownership and administrative access to advertising accounts and pixels. Approved bespoke creative transfers after full payment, subject to platform terms and third-party licences.
Delivery
How this usually runs
01
Discovery and objective
Confirm the offer, audience, platform, commercial goal, budget and conversion journey.
02
Access and tracking review
Review advertiser access, billing, pixels, consent and agreed conversion actions.
03
Audience and creative plan
Define suitable targeting, placements, formats, messages and included variations.
04
Campaign build and approval
Configure the agreed campaigns, budgets, creative and destinations for review.
05
Launch
Launch after client and platform approval, without guaranteeing delivery or results.
06
Optimisation and reporting
Review delivery, creative, audiences and measured outcomes at the package frequency.
Quick enquiry
Short project brief
We aim to reply within one business day.
Questions about social media advertising
How much does paid social management cost?+
Existing packages use custom quotes based on platforms, campaigns, creative allowance, tracking and optimisation scope. Advertising spend is paid separately.
Is social media posting included?+
No. Organic calendars, routine posting and community management belong to the separate Social Media Management service.
Which paid social platforms does we manage?+
Depending on fit and access, we can manage Meta, Facebook, Instagram, TikTok, LinkedIn and other platforms listed on this page.
Can you run lead-generation campaigns?+
Yes, where the offer, platform rules, follow-up process, privacy requirements and measurement are suitable and included in scope.
Do you provide the advertising budget?+
No. Media spend is paid separately to each platform and is not included in our management fee.
How is paid social performance measured?+
We report against agreed conversion actions and available platform or analytics signals, with attribution limitations stated clearly.
Can a London business run paid social with you?+
Yes. We work with businesses across London and the wider UK through remote or project-specific arrangements. This page does not represent a London office.
Relevant proof
Selected work and results
Public projects and approved campaign results relevant to this service.
Meta Ads
Bibi Bambu Organic Skincare
Los Angeles
4.8xROAS
Purchase-focused paid-social campaign for an organic skincare brand.
425Purchases
$15.29CPA
$6,500Spend
Meta Ads
Milwaukee Furniture
Chicago · Monthly
8.2xROAS
Paid-social campaign connecting online promotion with purchases and store visits.
142Purchases/store visits
$21.83CPA
$3,100Monthly spend
Meta + TikTok
Kuma Coffee Roasters
Seattle
3.6xROAS
Cross-platform purchase campaign for a coffee-roasting brand.
610Purchases
$9.50CPA
$5,800Spend
Next step
Ready to start with Social Media Advertising?
Share your goals and we will recommend a practical scope, timeline and next step.
No purchase required