Separate standard and custom
Identify which products can be bought as listed and which need a specification or approval. Give each an appropriate ordering route.
A made-to-order product is not the same as an item ready to dispatch. We help Deptford makers and small businesses show the choices, approval stages and lead-time considerations that customers need before ordering.


Photo: Mike Quinn
Deptford High Street, SE8 (2) - geograph.org.uk - 1498383.jpg (Source) · CC BY-SA 2.0
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These are the questions we would work through for this Deptford brief. The final scope depends on your current site and how the business operates.
Identify which products can be bought as listed and which need a specification or approval. Give each an appropriate ordering route.
Explain when a customer confirms dimensions, materials or artwork. Make changes and their effect on the order part of the agreed process.
Set realistic dispatch or collection information and identify who updates it. Do not let a generic delivery message override a custom item's actual arrangements.
Deptford is a distinct centre in Lewisham. For a business offering custom or small-batch work, the useful local page is one that explains how to commission it, including any collection arrangements you actually offer. We can separate standard products from requests that need discussion. This avoids forcing a complex commission through a checkout that cannot capture the necessary decisions, or treating every simple order as a lengthy email exchange.
Send one standard product and one custom commission example, with the decisions involved. Remove customer details and include the points where approval is required.
Review an order with an unusual option. The customer and the maker should both understand what has been agreed and which decisions still need confirmation.
Alif Meem Fragrances provides an existing Xapner example of product-led ecommerce. It is not a Deptford maker or evidence that custom production and artwork approvals are included in that store.
A made-to-order Shopify or WooCommerce brief needs its own rules for options, deposits, approval and lead times. Specify which items can be purchased immediately and which require confirmation from your team.
A few details worth settling before design or development begins.
Yes, if the valid combinations and pricing are clear. More complex requests may need a guided enquiry before a price or delivery date can be confirmed.
Only when the required decisions can be captured reliably. A quotation and approval workflow may be more suitable for work that changes with each brief.
Use the short form below, email or WhatsApp to describe the work. We review the brief remotely and agree deliverables, responsibilities and costs before starting. Any third-party subscriptions or ongoing support need to be included in that discussion.