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Separate the journeys
Write down the first three questions a retail customer asks, then repeat the exercise for a trade buyer. Use the differences to plan navigation.
Stratford · Web designWeb design in
Web design in
Stratford
A shop customer and a business buyer do not need the same homepage. For your Stratford website, we start with the people you want to hear from, then build a clear route to the right product, service or enquiry.
Photo: Katie Chan
HE1080991 Old Town Hall Stratford (1).jpg (Source) · CC BY-SA 4.0
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Two audiences, one manageable website
Stratford is one of Newham's town centres; it should not be used as shorthand for the whole borough. A business serving both local customers and organisations further away needs to explain those two offers properly. We can separate consumer purchases from business enquiries while keeping shared product details in one place. That avoids making someone read through trade terms just to find opening hours or a price.
Practical priorities
Separate the journeys — then build from there
These are the questions we would work through for this Stratford brief. The final scope depends on your current site and how the business operates.
Keep one product record
Where the same item appears in both journeys, agree who owns its description and how stock or pricing changes reach the website.
Test a handover
Follow a business enquiry from the form to the person who prepares the quote. Check that the buyer receives a useful acknowledgement.
Two offers need two clear routes
Our RJ Health Solution case study describes a B2B ordering portal with inventory and permission controls. Compare that with the public product discovery in Alif Meem Fragrances. They are different Xapner projects, not Stratford deployments.
A retail and trade brief may need ecommerce development, or simply clearer WordPress service pages. We would establish which customer can see which prices before proposing either approach.
Give each visitor a clear way in.
What to bring
Send two typical enquiries: one from an individual and one from a business. Remove personal details, and tell us which questions your team has to ask again.
How to check the result
Before launch, a visitor should be able to identify the correct offer, understand the next step and reach the right team without restarting their enquiry.
Before getting started
Questions about this project
A few details worth settling before design or development begins.
Should we build separate retail and trade websites?
Only if pricing, permissions or operations require it. Separate navigation and enquiry routes may solve the problem within one website, with less content to maintain.
Can you keep our existing shop platform?
We can assess it before proposing a replacement. Bring its name, account ownership details and a list of the tasks that currently need manual work.
How do we start a project in Stratford?
Use the short form below, email or WhatsApp to describe the work. We review the brief remotely and agree deliverables, responsibilities and costs before starting. Any third-party subscriptions or ongoing support need to be included in that discussion.